1. Focus on businesses and developers
2. Make money on productivity and API platform
Enterprises are particularly sensitive about their data being farmed (e.g. note that paid Google accounts don’t have their emails used for ads.)
Keeping that trust is not a differentiator and existentially important to Anthropic.
I think that, despite Anthropic's present statements, they will move to ads if ads prove successful for ChatGPT or Gemini.
It would be viewed as "leaving money on the table" by their board and shareholders if they didn't.
trust is lost in other ways.