Developing countries have mostly leapfrogged to total contactless payments.
In South Aast Asia, you typically scan a QR code and approve a payment from your own phone. Far less fraud as a result. Nobody is able to touch your card, you don't have one.
Europe likely identified they better make the jump.
There are benefits to non-QR based payment systems, such as not wanting to pull out your phone, open an app, scan a QR and approve to make a payment that takes me 2 seconds with regular contactless payments.
Physical cards are also a nice fallback to have in cases of running out of battery, theft, etc.
Who returns your money to you if you purchased something on mail order with this, and it turned out to be fraud?
Debit or ATM cards are different. They pull money directly from your account and can exist independently of Visa and Mastercard. For example, some credit unions still issue ATM only debit cards that are not part of the Visa or Mastercard networks.
And in Europe, when people hear Mastercard or Visa, they just associate the name with refused payments at points of sale depending on the luck they had with the merchant, or the foreign country, etc.
I do agree that in this case, picking MC/VISA is not really important. When I changed banks a few years ago, it so happened that I switched from a Visa to a Mastercard. Nothing changed save for the logo on the card.
But that might be one reason why business ideas from the US do not always translate well to Europe, and vice versa.
Europeans use these dispute protections much less, so Visa/Mastercard are mostly seen as expensive pass-throughs.
I've paid numerous time using the swiss counterpart, Twint, in small shops. For some like the farm I used to buy vegetables to it was their only supported payment besides cash because they deemed the card systems too expensive.
The same way chinese tourists can already pay with alipay in many retatail outlets in europe, you can already pay with such european systems on Aliexpress. More are probably comming.
even better, its not public.
Wero are not in the business of issuing cards, though obviously they could get into that business - just like UnionPay did in China. I suspect there would be a lot of inertia there, as card payment fees are capped in Europe anyway.
Also, such terminals often use multi-carrier data plans that can use the best carrier available, while your own phone is stuck with one of the options (of course, you always have the worst one).
Granted, the FAQ entry is rather light in details:
https://support.wero-wallet.eu/hc/en-us/articles/39413057671...
Neither are visa/MC for the most part. Mostly debit. ;) this isn’t really about the card anyway but the network behind it.
This is likely to be similar to the existing European payment systems just wider in scope. There are a bunch already it’s just fragmented and country specific. Sepa wero ideal girocard crates bancaires
When did banks actually make that switch?
It must be relatively recent, because I remember not that long ago my credit union ATM card was not part of Mastercard. Now I have a new one and it suddenly has a Mastercard logo.
… banks saw big, no, BIG $$$ and lost their minds. The transition was rather swift: between the very late 2000's and approximately 2015 (give or take a few years), the transition had been complete. Credit cards became a massively profitable and booming business for the banks, with all sorts of loyalty programmes and bonuses (at consumers’ expense, of course, as the banks also jacked up interest rates on revolving credits). Note that all of this took place before national governments stepped in to regulate the transaction fees.
This coincided with the growing allergy of Western governments to owning any critical infrastructure (including payment networks) and the rising trend of outsourcing as much as possible to the private sector. As it is easy to imagine, it did not take long for the national banks already being in bed with Visa/MC to convince their respective national governments to stop investments in maintenance and enhancement of domestic payment networks and delegate the payment processing to the cartel: «they can do it better than you do».
… all of which has led us to where we are right now. Technically, national payments are still alive, but they are more in the contained mode of operation and not in active use or development.