FWIW it's not entirely clear to me who Entire's long-term customer is, but the (interesting!) CLI that shipped today is very much for developers who are busy building with agents.
Edit: Actually it may just be aimed at investors. Who cares about having a product?
The fact that the first image you see has "$60M seed" in big text, I have to agree, this does not feel aimed at devs.
It's almost like an extension of the "if you're not paying for the product, you are the product" idea. If you're assessing a tool like this and the marketing isn't even trying to communicate to you, the user, what the product does, aren't you also kind of "the product" in this case too?