It's an app that uses NFC or, if needed, reads a QR code and does a web request (i.e. needs internet).
Neither Google nor Apple will block that, or take a cut; and it's already available in multiple markets.
This is about taking stuff that already works in one or two countries, design a similar system that works across countries, and mandate that all banks under ECB supervision implement it.
Google keeps self-sabotaging Android Pay. They lacked market power so cellular carriers blocked it hoping to advance their own payment ecosystem (ISIS). Google changes the payment brand every few years, and fragments it into two separate apps or combines them. It's rather like their messaging strategy.