Notably, the real numbers are not symmetrical in this way: there are two square roots of 1, but one of them is equal to it and the other is not. (positive) 1 is special because it's the multiplicative identity, whereas i (and -i) have no distinguishing features: it doesn't matter which one you call i and which one you call -i: if you define j = -i, you'll find that anything you can say about i can also be shown to be true about j. That doesn't mean they're equal, just that they don't have any mathematical properties that let you say which one is which.

Your view of the complex numbers is the rigid one. Now suppose you are given a set with two binary operations defined in such a way that the operations behave well with each other. That is you have a ring. Suppose that by some process you are able to conclude that your ring is algebraically equivalent to the complex numbers. How do you know which of your elements in your ring is “i”? There will be two elements that behave like “i” in all algebraic aspects. So you can’t say that this one is “i” and this one is “-i” in a non arbitrary fashion.