Nobody says there's no money to make anymore. But the space for that is limited, no matter how many millions hustle, there's only 100 spots in the top 100.
what makes you think that's actually possible? maybe if you really had the connections and sales experience etc...
but also, if that were possible, then why wouldn't prices go down? why would the value of such labor stay so high if the same thing can be done by other individuals?
I saw it happen more back in the day compared to now. Point being, nobody batted an eyelash at being entirely dependent on some company's proprietary tech. It was how money was made in the business.