And who are the customers of big companies driving the demand? Regular people or other companies who also produce for those people.

> if you drive the most energy inefficient truck ever produced

Sorry, but how was that truck produced? Where did the energy to make it come from? How was your home built, where did the energy come from? Where did the materials come from? How did the workers come to the job? What did they eat, and what do you eat? Do you go to an office? How was it built? How do you and your colleagues get there? Do your children go to school? Do you go to hospitals when you're sick? Etc.