No comment on Google+, Google has a storied history of failure on any kind of social media/chat type products.
Where Google wins is just simply having enough money to outlive anyone else. As the saying goes "the market can remain irrational longer than you can remain solvent" In this case, Google is the market and they can just keep throwing money at the wall until OpenAI, Anthropic, etc. go under.
And there was collaborative editing long before Google Wave.