Apparently it already is. Beef consumption has been on the decrease for a long time, apparently due to price increases.

> a 2024 study found nearly 70% of Americans say they’ve reduced their red meat consumption in the past year[1]

It feels like a flimsy way to subsidize beef farmers. But it somehow got into the dumb culture wars and some people have made eating beef a part of their cultural identity.

[1] https://www.seattletimes.com/life/food-drink/two-thirds-of-a...