Google somehow manages to fumble the easiest layups. I think Anthropic et al have a real chance here.
In the end I'd rather if both had failed. Although one can argue that they actually did. But that's another story.
That being said, tying bonuses for the whole company on the success of Google+ was too much even for me.
I guess we sort of got it with Slack though
It became clear they where desperate about user numbers when thay forced the merge of Youtube accounts. Or something like that.