> If the EU had a real problem with addictive designs and social media the time to move against it was of course 10+ years ago.

Addictive designs and social media have changed a lot in the last 10 years, for one. But more importantly, there's no statute of limitation on making laws.

You are in all likelihood correct, it's the more realpolitik reading of it. One other more charitable interpretation would be that the EU was under the US's thumb so they never took action, but now that there is some more separation, they are willing to act against these design patterns. It's probably some combination of both elements, weighting each according to how cynical you are, and high cynicism is justified.

> Like the Banking regulations, the DMA, the GPDR, the AI act, this law cannot be used by individuals to achieve their rights against companies

Of course the GDPR gives individuals rights, counter example:

> The first application of the GPDR was to remove links about Barrosso's personal history from Google.

Is it really so hard for you people to imagine that MAYBE, there's politicians that see what social media look like these days and think they might want to do something against that?

The fact that all of these companies aren't European certainly doesn't help, but if you think this and GDPR, DMA etc. are purely schemes to milk foreign companies then you've been drinking way too much cynicism juice.

> These laws can only be used by the EU commission against specific companies.

In the UK at least, the GDPR was incorporated into UK law (where it remains, essentially unmodified, even after Brexit). So it is certainly not necessary to get the EU commission involved to enforce the law. In the UK, the ICO is the relevant regulator. There are other national regulators that enforce the GDPR, such as the French CNIL.

One of the best replies on hackernews in years. Hear. Hear.

The EU realized they can extort the US big tech. The EU will now just focus on laws and taxing (the war in Ukraine isn't their problem). And frankly, we should just ignore EU laws in the US.

> They do not intend, not even remotely, to sabotage the profit machines that those companies are

I think you are projecting values on entities that don't share those values. I don't think they'd have any problem destroying a pile of companies and not enabling replacements; they are not pro-business, and they have not shown a history of regulating in a fashion that's particularly designed to enable home-grown EU businesses. Predictability and consistency of enforcement are not their values, either. They don't seem to have any problem saying "act in what we think the spirit of the law is, and if you think you can just understand and follow the letter of it we'll hurt you until you stop".