Only if you believe everyone else has no agency of their own. I think most people outgrow these things once they have something more interesting in their lives. Or once they're just bored.
Back when this thing was new, everyone was posting pictures of every food item they try, every place they've been to etc.. that seems to slowly change to now where there are a lot more passive consumers compared to a few polished producers.
If you're calling people delivering the content "abusers", what would you call people creating the content for the same machine?
But I do believe we overestimate our own agency. Or more importantly society is often structured on the assumption that we have more agency then we actually do.
And companies should not be allowed to predate on the vulnerable.