More likely libel.
> the reporters deserve what they would get if it were traditional plagiarism: immediate firings.
I don't give a fuck who gets fired when I have been publicly defamed. I care about being compensated for damages caused to me. If a tow truck company backed into my house I would be much less concerned about the internal workings of some random tow truck company than I would be ensuring my house was repaired.
They are word generators. That is their function, so if you use them words will be generated that are not yours and which are sometimes nonsense and made up.
The problem here was not plagiarism but generated falsehoods.