In other words, the Rust approach to safety is to make as few unsafe LoC as possible, and the Zig approach is to make every unsafe line as safe as possible. As long as their philosophical approach to safety is such that Zig makes writing unsafe code easy and Rust avoids it as much as possible, then writing unsafe code in Zig will always be easier.
This has a big effect on unsafe code. When unsafe code gets called indirectly from safe code, the unsafe code has to make sure that whatever the safe code does, the result is still safe. This requires very careful design of the interface provided by the unsafe code.
I think it is a research question whether Zig would make writing Rust unsafe code a lot easier. In particular the boundary between safe Rust and unsafe code written in Zig could become very tricky. Possibly tricky enough that it would be as complex to write as unsafe Rust today.
For instance, any &mut reference in Rust is assumed not to be aliased, and any &reference not involving UnsafeCell<...> is assumed not to be written to. These implied contracts can be loosened, e.g. by using &Cell<> if applicable (may alias, can be read or written safely, but only "as a whole object": access to the internals does not escape beyond any single operation) which is arguably closer to idiomatic C.
MaybeUninit<> is another common example: C and Zig code often works with possibly-uninitialized data, but this possibility has to be accounted for explicitly in a safe Rust interface. It's always insta-UB if a safe Rust function is passed uninitialized data, even when the equivalent would work idiomatically in C.
Though I can imagine that unsafe Rust still has to many of the safe Rust's rules. So there could be a better unsafe language that has fewer restrictions.
> If anything, the Rust language would benefit from adding as much friction to unsafe code as possible
The friction is there already. I'm not advocating for getting rid of explicit 'unsafe' markings, 'SAFETY' comments or even clunky boilerplate, just for closing a very real gap in capability.