It feels like the human version of AI hallucination: saying what they think is convincing without regard for if it's sincere. And because it mimics trusted speech, it can slip right by your defense mechanisms.
Unfortunately, every review site uses affiliate links. Even organizations with very high ethical standards like Consumer Reports use them now. At least CR still gets most of its income from subscriptions and memberships. I guess that's something.
This is the real reason I don't trust sources that make money off affiliate links. The incentive is to recommend the more expensive items due to % kickback.
I haven't always agreed with them and sometimes the articles are clearly wrong because they're several years old, but they're usually good.
(I think I last seriously disagreed with them about a waffle maker.)