Yeah, Tim Apple handing over a 24-karat gold plaque to the sitting president is completely normal behavior for CEOs to engage in, and not at all about just making as much money as possible. He had to do that, otherwise Apple as a company would disappear tomorrow. They're just trying to survive.
But in any case the legal battles work as nice PR for Apple (see how much we care about privacy) and also as a great scenario for the government because any battles they win are domains where they can now legally use information directly to the courts and sidestep the parallel construction. That also takes the burden off of Apple PR in giving that information up because it can be framed as the courts and government forcing them, rather than them collaborating in mass data collection.
Instead we have to make judgements based on what limited information we possess and sucking up to trump is a real bad sign for things like caring about privacy/liberty/safety
Unfortunately, I think reality is much worse than you seem to be under the impression of. Voter suppression and military violence against your own population isn't "narcissism", it's the introduction of authoritarianism. The flagrant narcissism is a symptom of that, not the actual issue.
For something like icloud vs gmail/gdrive, they're approximately the same, but that doesn't mean "they share just as much [...] as Microsoft and Google. If they never collected data in the first place, they don't have to share with NSA. The most obvious would be for location data, which apple keeps on-device and google did not (although they did switch to on device a few years ago).