I keep wondering if it would have been better for Sega to launch it at the same time but in the west first instead of Japan. The Saturn was DEAD by 1998 outside Japan. That extra year might have actually meant something.

Their hardware business was doomed by 1998, FF7 and Gran Turismo had given PlayStation momentum that neither Sega or Nintendo could hope to match, but Sega was in a particularly tough spot because of years of misguided decisions.

They could have extended the Saturn's lifespan to 2000 and thrown their lot in with the PS2 after release, but it seems many people at SoJ were emotionally attached to the idea of selling consoles.

Either same time or before the N64 or closer to when the PS2 and Xbox were released. Sega missed an entire generation but then released between generations. Also they released right as N64 and PS1 games were arguably at their peaks.