It's good exactly because of this. Every company is pushing us to consume more, and Wall Street is at the top of this, growth at all costs (including human lives, mental health, just anything)
Only way to save Earth is to stop the Wall Street greed machine.
We should be making shoes which lasts 4 years, clothes which last at least 2 years with no "fashion" industry pushing us to change it every 2 days.
Wall Street here is a boogie man.
Using resources to make life better is actually good. And we keep getting better at it, and doing so in more sustainable and efficient ways.
And if it’s not - you fundamentally believe technology is not beneficial. Then all of industrial society needs to be reversed.
I don’t buy the cheapest brands, but also don’t buy anything marketed as premium/luxe.
Mostly I gravitate towards stuff with a fairtrade cotton (and good thread count, but that’s from preference of how it feels to wear)
Plus, I may be deluded but I’m of the opinion that polo shirts and jeans/neutral trousers are a multi-decade winning combination.
I actually think the last point has been profound, because I rarely _feel_ like buying clothes, because I look good in whatever Is in my closet.
For reference, I cycle through about 7 t-shirts. I wear the same one in the gym. I have a pair of rotten clothes for when I'm farming or hunting, but my daily clothes endure more daily wear and tear than urban living for sure.
This regulation is not about consumption but about production. Yes, this would not solve the potential over-consumption (I agree generally with what you say) - people actually buying shit they use once - but imagine how bad it is if for each shit used once the company produce 3x that shit...