The majority of us are using their subscription plans with flat rate fees.
Their incentive is the precise opposite of what you say. The less we use the product, the more they benefit. It's like a gym membership.
I think all of the gambling addiction analogies in this thread are just so strained that I can't take them seriously. Even the basic facts aren't even consistent with the real situation.
they want me to not spend tokens. that way my subscription makes money for them rather than costing them electricity and degrading their GPUs
If you're on anything but their highest tier, it's not altogether unreasonable for them to optimize for the greatest number of plan upgrades (people who decide they need more tokens) while minimizing cancellations (people frustrated by the number of tokens they need). On the highest tier, this sort of falls apart but it's a problem easily solved by just adding more tiers :)
Of course, I don't think this is actually what's going on, but it's not irrational.
I mean this only works if Anthropic is the only game in town. In your analogy if anyone else builds a casino with a higher payout then they lose the game. With the rate of LLM improvement over the years, this doesn't seem like a stable means of business.