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It's also a pretty big lottery. Two nearly identical projects can get very different receptions depending on the phase of the moon.
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If there's a non-lottery option for $6m in revenue and $4.5m profit over a few years, I wouldn't be alone in wanting to find it and work that option.

As per the old efficient market jokes: https://news.ycombinator.com/item?id=28029044

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Yes, this was in a marketing niche and I knew it wasn't a good fit
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