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For terrestrial broadcast or online? You go through a handful of music industry organizations such as ASCAP and BMI. For terrestrial broadcast the costs are scaled to approximate listenership.
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Gonna be hard to prove you have 10 listeners whether that's really all you have or just downplaying the fees!
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They just pay into ASCAP, BMI and SESAC. The royalty groups disburse on estimated airplay. Non-coms pay a reduced rate. I can go mch deeper if you want. I used to work in that field.
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