That's news to millenials and the graveyard of craft breweries. I thought alcohol consumption is trending off for younger generations.
We're also talking about alcohol consumption. Only half of Gen Z can drink and none of Alpha.
though I'm not sure they drank any more than the 2-3 generations that proceeded them.
Not younger than GenX/Baby Boomer? How?
There's roughly 4 to 5 generations alive at any point and the middle generation is going to be considered both old and young by the generations surrounding it.
Once Gen beta starts we'll be officially old.
I understand your point. But you're redefining widely accepted usage of these terms. Nobody would call a 30 year old "middle age."
https://www.google.com/search?q=are+millenials+heavy+drinker...
> For example, baby boomers are the generation with the most dramatic increase in harmful alcohol abuse. In contrast, Gen Z prefers the sober lifestyle as they are known to consume alcohol much less than any of their older counterparts, including millennials.