I was trying to build an HTML generator in Rust and got pretty far, but I don't think I'll ever be happy with the API unless I learn some pretty crazy macro stuff, which I don't want. For the latter project, the "innovation tokens" really rings true for me, I spent months on the HTML gen for not much benefit.
You have very mature webservers, asyncio, ORMs, auth, etc., it's very easy to write, and the type safety helps a ton.
In 2020 it might have taken some innovation tokens, but the only things that require a ton less (for web backend) are probably Java, python, and node.js, and they all have their unique pain points that it doesn't seem at all crazy?