I play with generative AI quite often. Mostly for shits and giggles. It's fun to try to make it hallucinate in the dumbest way possible. Or to make up context.

E.g. try to make any image generating model take an existing photo of a humanoid and change it so the character does a backflip.

It's also interesting to generate images in a long loop, because it usually reveals interesting patterns in the training data.

Outside these distractions I've never had generative AI be useful. And I'm currently working in AI research.