With hindsight, it's pretty hard to believe that wasn't always the plan.
It was a pretty clever plan too, because everyone calling Obama out for [mass surveillance, illegal wars, promoting the '08 crash bankers, torture, funding ICE, bombing a wedding/s, assassinating US citizens without trial, attacking whistleblowers, using his supermajority to implement a Heritage Foundation healthcare plan, etc] was dismissed as a racist.
To this day I see people talk about the tan suit and the dijon mustard thing as if those fake outrage stories were the worst things he did. 'Wasn't it nice to have a President who could talk in complete sentences'.