Got it in one. Would I like to travel First Class and stay in fancy hotels? Sure, but I’d much rather have a house that I can improve to meet my needs instead. Would I like a fancy luxury car with all the trimmings over my sixteen-year-old Honda? Absolutely, but the latter is paid off and gets us around just fine. Would I like that spiffy Hasselblad X2D and some lenses? You betcha, but I’d rather take a proper holiday for the first time in fifteen years instead of buying another thing.
The problem is that society at present isn’t organized to prioritize necessities like shelter and healthcare, favoring wealth extraction and exploitation instead. Workers don’t want megayachts and hypercars and butlers, we just want to live more than we work.
It can mean moving within a class.
Surely most people want to better their station. To argue against that is insane and counter to every observable fact about human nature.