Like, somehow I could tell my agent that I have a $20 a month budget for entertainment and a $50 a month budget for news, and it would just figure out how to negotiate with the nytimes and netflix and spotify (or what would have been their equivalent), which is fine. But would also be able to negotiate with an individual band who wants to directly sell their music, or a indie game that does not want to pay the Steam tax.
I don't know, just a "histories that might have been" thought.
This sort of thing is more attractive now that people know the alternative.
Back then, people didn't want to pay for anything on the internet. Or at least I didn't.
Now we can kill the beasts as we outprice and outcompete.
Feels like the 90s.
Where and how do they make money?