> It's detailed in the article...

I had to go back and re read the article. This blog has a rather generic design on mobile, with one big glaring flaw: in the middle of the article there's a picture (I didn't look at this, I usually ignore images and this I've does a good job of blending into the dark background as part of the styling), a quote, a subscription button, and a button to leave a comment - all at a natural stopping point for a short blog post, which usually implies you've reached the end. It also happened to be at the bottom of my screen given the way I scrolled.

If you read it as I did initially, it simply looks like a post by someone pointing out that someone they don't like had some trouble.