Well, how is "Windows"?
replyAt least it's figurative
replySo is this, isn't it? This is packaging material made from mycelium, not from literal mushrooms.
replyA trademark sets your brand apart from competitors. If your competitors are other brands of mushrooms, then "Mushroom" is too broad. But if you're trying to distinguish yourself from other brands of packaging, it might work.
replyIf it got litigated and I were the judge, I'd be concerned they were trying to abuse trademark to get patent-like protection. In the narrow packaging market, another mushroom packaging competitor would have trouble talking about its product without mentioning the word "mushroom" and drawing the ire of Mushroom™ lawyers.
Disclaimer: lawyer law blah blah