I think good minimalism is when you express more with less. In my living room, the appliances are grey but wall artworks are colorful - you immediately look the paintings, not at the drawers. The artworks themselves aren't colorful, each one has a specific color scheme, so that when you take a step back, a pattern emerges, and there are gentle but clear color zones that serve different purposes. In another area I have space that's exclusively grey and white, and then there's one corner that's unicorn puke. Minimalism creates lower lows so that the highs punch even higher. The house is modern-minimalist and you can easily find angles to take photos literally from Ikea catalogue, but at the same time it's very radical from artistic point of view and nobody who's seen my house has said that it looks bland.

The problem with corporate minimalism is that the vague nothingness became the goal of the design rather than a way to set the scene for something else. It's like asking your audience to stop the chatter but then there's no show.