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I don't think students in 2026 need any encouragement to use LLMs, but sure, it would be strange if the LLM companies didn't give away student plans cheaply.
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I don't see the lock in effect (such as learning a language, or a complex software product) with LLMs yet that would drive student based marketing efforts.
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Recent changes in Claude Code show the tendency of locking in.
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That means you need more marketing. Coke isn't popular because of lock in.
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