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Yes, there will always be someone willing to buy on price alone, but that doesn't mean that there aren't also people who will pay more for better service. To wit: Spirit is financially fucked, mainline carriers are in better condition. The existence

I think the real thing is that - in North America at least - there is a pretty good chance that a mainline carrier will treat you poorly, hit you with unexpected fees, jam you into a tiny seat, etc.

For many people, the difference between an ultra-low cost carrier and a mainline carrier is whether they have to walk through first class on the way to their seats. If you are going to get treated like cattle and upsold on everything anyway, might as well save a few bucks.

Given the choice between Singapore Airlines and United, I'll pay extra for SingAir because I KNOW the service will be better. Given the choice between United and Southwest, I'll just get whichever flight makes the most sense since I don't really expect United to offer better service.

by bombcar6 hours ago|

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We need shame, really, societal shame that we inflict on those who have to take government benefits, perhaps. Flying an airline that's known to treat their employees like shit should cause the people at the cocktail to look at you strange.

(We kind of have something like this in that shopping at Costco is considered "good" but lots of people won't admit they shop at Walmart - I'm sure they'll be bankrupt soon given how many people don't shop there!)

by eudamoniac5 hours ago|

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Not sure if this is sarcasm, but Walmart earnings continue to rise. Being embarrassed to shop at Walmart is largely a coastal elite bubble situation.

For a more applicable example of shame, buying "cheap Chinese crap" is usually looked down on by all demographics or alignments.

by bombcar4 hours ago|

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That was the joke, everyone (at least in the coastal elite) says they don't shop at Walmart, but they exist everywhere.

Same with "cheap Chinese crap" - everyone decries it, but apparently everyone is also buying it.

by ahhhhnoooo1 hours ago|

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> they exist everywhere...

Not in Seattle. There are zero Walmarts in the city.

by eudamoniac2 hours ago|

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What I meant is that most people do admit to shopping at Walmart with no embarrassment. Not the same for buying CCC. They still buy it but they know they shouldn't. Shopping at Walmart isn't like that.

by ghaff1 hours ago|

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Walmart is pretty much the only big discount store available to many people regardless of their income level unless they have personal shoppers picking stuff up for them. I have a nearby Walmart; the nearest Costco is an hour away and it's a different type of product mix anyway. I don't love shopping at Walmart for a number of reasons but it's convenient for many purposes.

by afavour6 hours ago|

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There's also something about the collapse in civility. Or... something. If you asked a plane full of passengers if they'd be happy to get their suitcase 5 minutes earlier even though it meant someone else lost theirs a lot of them would say yes.

by psadauskas5 hours ago|

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I think we can lay the blame for this on the wealthy elites, too. When people see someone better off than them greedily destroying society for their own personal gain, they naturally think "well why not me, too?".

by ToucanLoucan3 hours ago|

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I mean, is that a consequence of people being innately, for it's own sake, cheap to a point of farce? Or is that a consequence of fifty years of stagnant wages?

I'm sure it's a healthy blend of both, but IMO, if you want to see this actually change, the first thing to even make it tenable as a possibility is the owning classes need to let some money flow down the hierarchy. Like I'm sure we'll always have our misers, our people who refuse to spend a penny more for anything, but I think the vast majority of the time what drives people to shitty retailers selling crap-quality products is that most people are fucking broke.

by rectang3 hours ago|

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> I mean, is that a consequence of people being innately, for it's own sake, cheap to a point of farce?

Yes.

The price-driven market segment will never disappear and is an emergent property of human nature and the dynamics of a marketplace where prices are instantly comparable.

Plane tickets are way more affordable for nearly everyone than they used to be, but price competition is more savage than ever. The marketplace has spoken.

While I agree that concentration of wealth at the top is a major problem, I don't think that shaking loose that wealth will change the price dynamics of the airline industry in the slightest.