Q4 is a bit weird, since it's just a more expensive ID. 4, and not exactly more premium. Actually less premium feel than the sister car Skoda Enyaq, but that's not available in the US.
They're a bit out-of-phase with BMW and Mercedes right now, who just opened the books on their new platform cars. Perhaps you could argue it was bad timing with the Q6 being a bit of an "inbetweener", but the PPE platform was delayed, to be fair.
This is not representative of the rest of the world.
I don't want that, but given everything else that's going on, it wouldn't be a surprise.