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my youngest son visited a handful of "fancy" schools near the end of highschool and he thought the whole process was nuts.

he said something like "seems like we're all expected to make a decision based on how nice the weather was when we visited and the architecture... and I don't care about either one."

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Modern uni has a strong cruise-ship aesthetic.
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I live in a college town. There are now commercial bar crawl operators. They make the T shirt, develop an itinerary, coordinate with the bars. It’s a weirdly infantilized form of debauchery. Can’t frat boys be trusted to make bad decisions on the spur of the moment any more?
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