My gut tells me that LLM SEO will be harder to game than traditional SEO.

Candidly I am working on a startup in this space myself, though we are taking a different angle than most incumbents.

While it's still early days for the space, I sense a lot of the original entrants who focus on, essentially, 'generate more content ideally with our paid tools' will run in to challenges as the general population has a pretty negative perception of 'AI Slop.' Doubly so when making purchasing decisions, hence the rise of influencers and popularity of reviews (though those are also in danger of sloppification).

There's an inevitable GIGO scenario if left unchecked IMO.