Those who are wealthier pay more into the tax system, allow those who are less well off to gain access to things they normally wouldn't. This is a good thing.
Likewise, those who are wealthier are buying more products that are advertised, allowing those who are less well off to gain access to the internet for closer-to-free. This is also a good thing.
We can put limits on how advertising is done, give control over your data, etc etc. But the fundamentals stay the same.
So no: paying your way towards internet products won't save the average person money.
And what if there was a company (let's call it Google) that was extracting huge sums of money out of this social security/welfare system? Would this make you think that perhaps something was wrong about it? And that the system could be more efficient without this company?