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> we all pay for access to the internet already

That will cover the physical infrastructure of your Internet provider. But there are a lot of websites and software on the internet that require either ads or payment to survive. Free usually means "surviving with somebody else's money aka investors"

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Someone who is willing to pay for a service is also an extremely desirable person to show advertisements to. You've just demonstrated you have disposable income.
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I think this is why so many YouTubers do sponsored segments: it’s the only way that I, a YouTube premium subscriber, will see an ad. (YT Premium still lets you skip to the end of the segment.)
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