google search definitely has a moat. people build their websites to optimize for google's algorithm, therefore google users see better results -> google gets more users -> websites optimize for google -> repeat. Personally I never bother with 'bing SEO' or 'bing ppc ads'.
replyGoogle backfilled their moat with sponsored results and crappy AI summaries
replySwitching is super easy and people are doing it.
replyThere is no moat
Maybe! Switching search engines is also very easy, and the top story on the front page is someone no longer using Google, but we know in practice almost nobody does that. As technologists we're much more likely to switch and know people who would switch.
replySame strategy as for search. Gemini is going be shoveled down the mouth of users and they just won't change the default.
replyOn iOS with the Apple agreement, and on Android (though the question of hardware remains when considering beyond Pixel phones).
But that doesn't translate to paying Gemini customers
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