Honestly, the best thing to happen is that someone comes up with a new UI (think claw...like) that everyone starts using instead. A very cute, well integrated system that just works for everyone, has free tier, and has something that the others dont have.
> Do you expect that to work?
Many years ago Tim O'Reilly (of book publishing fame) knew Apple would one day would become really big even though they were a small, niche player in the "PC" space as the time (2000s). How did he know that? By seeing what the 'alpha geeks' were doing: the folks that not just used tech, but were working at companies that were inventing the future. They were the ones where friends and families asked for advice. And the alpha geeks (at the time) were switch to MacOS X and telling their friends and family about it.
* https://www.oreilly.com/tim/archives/rationaledge_interview....
* https://www.wired.com/2006/05/tim-says-watch-alpha-geeks/
There's a good chance that if you're on HN, you're the person in your non-techies social group that many others ask for advice. You can potentially sway many people by your example and your advice.