But as innovation slows globally, it is implementation, ethics, and ideology that will once again be the dominant metrics of progress, so there's a new window emerging to push for this social/moral change in technology once again.
So it's still critically important that we actively work towards finding a meaningful, socially contagious differentiator other than "ethical technologist" even if it's difficult- look at what OpenAI gets away with under that flimsy banner.