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for me it's the comfort/ability to put the thing in my pocket.
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Market the thicclight pocketable without foldline "babysize" iPhone at the expense of ridiculing the fingertip unreachable "neanderthalsize" phablet.
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I can relate. I actually used to be jealous of the ladies because they always have a convenient purse to put things in. These days I wear a light weight cross-body “sling” bag, and i’m happy as a peach.

Easy way to bring my phone, sunglasses, wallet, keys, etc with me. Pockets can be pretty annoying.

Maybe 2027 will be the year of the mini? :)

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I tried the Air and went back to the mini because of the camera compromises. One big issue for me was losing Cinematic video, which I use all the time.
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Now imagine an iPhone Mini Air. I'd be all over that, camera compromises or not.
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