Since they can’t see it, think they’re above it, and see stuff that makes them laugh, they just keep going. Never mind all the misinformation these same people send me or how worked up they get about various political issues they never seemed to care about before.
This is the boat a lot of people I know fall into. They will get upset about a lot of stuff, but have a massive blind spot when it comes to online and device privacy, even if I try to point it out. I’m usually trying to point it out as they are trying to convince me to join Facebook and Instagram. If I get worked up over some privacy overreach in something I’m trying to use, they just kind of shrug. A fiend of mine spent all morning ranting to me about streaming services, but isn’t cancelling any of them.
Most people I know aren't particularly technical, and many of them are at least concerned or aware of these topics, even if they haven't taken any concrete actions (yet).
Keep trying to gently spread the word then, that's a good thing to do (without being annoying!). It takes time, but it eventually pays.