It was 100% a game of whack-a-mole. And while we were a reputation raiser, we were always combatting against reputation tarnishers. Car dealerships already have a bad reputation to begin with, but they hate eachother more than their customers hate them. They were our bread and butter. Same with tradespeople (plumbing, electrical, hvac, handy(wo)men).
Google linking to a fake website directly underneath the real project's repository that has a real link to the real website isn't a SEO problem, lol.