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I think it's a little telling that the best you can do is a seven year old article.
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So, somehow now they are the beacons of privacy and we should just ignore their history of spying on their users?
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No other company makes you tell them every application you install on your device. No other company makes you tell them every location you read from your GPS sensor.
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I think it's all about relativity. Are they private compared to an open source privacy focused OS like grapheneOS and the fantastic folks running that project? No. Are they more private than a company like meta or google who has much worse incentives for privacy than Apple? Probably.

Do I wish Apple was way more transparent and gave users more control over gatekeeper and other controversial features that erode privacy? Absolutely.

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Not for everything. Apple has initially focused on edge AI that runs locally per device. It didn’t work out well the first try, but I would still bet on them trying again once compute catches up. Besides, they still have a better track record than the other tech giants.
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