Instead you differentiate. This does that. Does the Neo cater to everyone? No. But it's better to put 8GB in a machine for your mom, than making her pay for 16gb she doesn't use and also creating more RAM scarcity for the people who need more RAM.
That being said, it seems like a good living room laptop.
I really wish they let you pay for RAM upgrades though. I like the colors way more than the macbook air, even though I know the air (or non-apple laptop) is what I should really be looking at.e
Although this is competing with PoS Chromebooks, which often don't have much ram (sometimes as low as 4 GB) and have slow CPUs.