To me the price seems to be so uncharactaristically low for Apple during a time where hardware prices are rising across the board that this almost feels like an attempt to try and capture the desktop market. During a time where Microsoft is fumbling with Windows on every front, having a competitively priced Macbook even for budget-concious people seems like a smart move that will pay off even without direct high margins.

USB 2 in a type C form factor is pretty novel.