Right, a lot of discussion about the energy economy of transportation would probably be better framed using units of people-miles or cargo-miles, per unit energy.

The marginal cost of one extra passenger is going to be very nearly zero. The vast majority of the cost is just moving the bus / train / plane, and the overhead / inefficiencies in the system. I've seen somewhere the numbers for one passenger on trains and planes but I can't remember where that was. Just know it is a very very small amount for the added weight of one more passenger.