At least, that’s how it worked at literally every big company I worked at so far. The only reason to hold it back is during testing/review. Once enough humans look at it, you release and watch metrics like a hawk.
And yeah, many features were released this way, often gated behind feature flags to control roll out. When I refactored our email system that sent over a billion notifications a month, it was nerve wracking. You can’t unsend an email and it would likely be hundreds of millions sent before we noticed a problem at scale.
Do I have a bridge to sell you, oh boy