There's plenty of art that's celebrated, but also kinda weird and ugly. Is "Vertumnus" by Giuseppe Arcimboldo (1591) also a product of the "brand age"? What about various gargoyles and grotesques on old church buildings?

Some people just like weird art, maybe because they think it reflects their own quirky or rebellious nature. Some of these people have money. I don't see why we need some sort of a cynical theory of a "brand-obsessed culture" at the center of it. How many people do you know who are obsessed with brands? We might have a brand or two we like, typically because we like the way the products look or work. That's about it.

I know some people who like expensive watches. They talk about the design a lot more than they talk about who made it.

Wow that is certainly a look.