Like pissing in beer vats?[0]

Sometimes, you can't fight it, but other times, trying to correct can only make things worse.

This is where having sober, experienced PR people and CEOs comes into play. There's no "textbook" way to deal with this stuff. It is different, each time, so you need smart leaders (something in short supply, these days).

The company that I worked for, was a camera company. One of their brand-protection strategies, was to have as much control as possible over any images made public from their cameras.

They went waaaaaay out of their way to help photographers get the best results, and it was a bitch to get test images from prerelease kit.

[0] https://www.atlasobscura.com/articles/corona-urine-rumor-cou...